⚙️ How It Works
Three steps.
Measurable results.
Connect your accounts, score every product 0–100, then let DukesMatrix inject labels and adjust bids automatically — every day.
The Process
From connection to optimisation.
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Step 01
Connect Your Accounts
Link your Google Ads and Merchant Center with secure OAuth. No credentials stored — only the access tokens needed to analyse your data.
- ✓One-click Google Ads connection
- ✓Automatic Merchant Center sync
- ✓Secure OAuth 2.0
- ✓Read-only access to your data
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Step 02
Every Product Gets Scored
Our algorithm analyses 90 days of performance data and assigns each product a precise 0–100 score, factoring in ROAS, conversion rate, margin, and price competitiveness.
- ✓90-day performance analysis
- ✓ROAS, CVR, margin, price signals
- ✓Bayesian mode for low-sample products
- ✓Daily re-scoring on every sync
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Step 03
Labels Injected. Campaigns Optimised.
Scores map to BCG tiers. Custom Labels push directly to Merchant Center. tROAS and budget are adjusted per tier automatically.
- ✓Custom Labels 0–4 supported
- ✓Bivariate tROAS + budget per tier
- ✓Full audit log of every change
- ✓Works with existing feed tools
+66%
Average ROAS improvement
+302%
Conversion value growth
5 min
Average setup time
2–4 wks
Time to measurable results
Ready to get started?
Connect in 5 minutes. First month completely free.