Your best products have a score of 93.
Your worst have a score of 4.
Are you bidding accordingly?
DukesMatrix assigns a precise 0–100 performance score to every SKU in your catalogue, factoring in ROAS, conversion rate, margin, and price competitiveness, then automatically configures Google Ads to fund your winners and suppress your losers.
No credit card required. Connected in 5 minutes.
Trusted by leading Australian e-commerce brands
Six integrated systems.
One unified score.
Every capability feeds into a single 0–100 product score, so the right products get the right budget, automatically.
Your entire catalogue automatically classified into performance tiers using a dynamic BCG Matrix, so Google bids on facts, not guesses.
Contenders · Cash Cows · Stars · Dogs · Zombies
Every product benchmarked against competitor pricing using Google's own market data. Cheaper products get aggressive bids automatically. Overpriced products get suppressed to protect ROAS.
Live pricing signals · Per-SKU benchmarks · Auto-adjusted bids
ROAS alone doesn't tell you if you're profitable. DukesMatrix factors in your product margins, so a 6x ROAS on a 10% margin product loses to a 4x ROAS on a 60% margin product.
Gross margin signals · POAS mode available · Profit-first bidding
Most tools adjust budgets or tROAS. We optimise both simultaneously, across your entire portfolio, against a strategy you choose: Max Revenue, Balanced, or Max ROAS.
Budget + tROAS together · Gravity tuned per tier · Portfolio constraints
Two scoring modes available. The Bayesian engine uses statistical methods to prevent low-sample products from distorting rankings. Essential for large catalogues with thousands of SKUs.
Threshold or Bayesian mode · Low-sample correction · Configurable weighting
New customer acquisition scoring, competitive intelligence, and predictive lifetime value signals that reshape how budgets are allocated across your entire catalogue...
🔒 Unlock in your demoFive tiers. Infinite precision.
Every product lands in exactly one tier based on its score. Plus specialised strategies for New Products, Trending, On Sale, and Price Drop.
Your profit engines. High ROAS, high volume. Fund these fully.
High ROAS, lower volume. Hidden gems worth scaling.
Profitable and ready to grow. Increase budget carefully.
Below breakeven ROAS. Reduce spend or fix the feed.
Forgotten by Google. Get them discovered and give them budget to reveal their true performance.
Plus: specialised strategies. Each gets its own dedicated campaign.
Get new products in front of customers faster by segmenting them into their own specialised campaign.
Products displaying a Sale badge in Google Shopping. Leverage the visual prominence with dedicated budget.
Products accelerating in sales and visibility. Capitalise on momentum with increased exposure before it fades.
Price decreases that don't yet qualify for a Sale badge. Capture value-conscious shoppers at the right moment.
Not just another feed management tool.
DataFeedWatch, Feedonomics, and GoDataFeed are excellent at keeping your feed healthy. DukesMatrix does something different: we make your products profitable.
What DukesMatrix gives you that feed tools don't
- ✅Performance optimisation, not just operational health
- ✅AI-scored, automated Custom Labels — no manual rules
- ✅Bivariate budget + tROAS guidance per tier
- ✅Per-SKU price competitiveness benchmarks
- ✅Margin awareness + POAS mode
- ✅0–100 product scoring, updated daily
- ✅Cloud-scheduled daily auto-sync
| Feature | Feed Management Tools | DukesMatrix |
|---|---|---|
| Primary purpose | Operational health | Performance optimisation |
| Outcome | Products in the feed | Products that are profitable |
| Custom Labels | Manual or rule-based | AI-scored, automated |
| Budget guidance | ❌ | ✅ Bivariate tROAS + budget |
| Price competitiveness | ❌ | ✅ Per-SKU benchmarks |
| Margin awareness | ❌ | ✅ POAS mode |
| Product scoring | ❌ | ✅ 0–100 per product |
| Daily auto-sync | Varies | ✅ Cloud-scheduled |
Three steps. Measurable results.
Link your Google Ads and Merchant Center via OAuth. No code, no spreadsheets. Takes under 5 minutes.
Every product is analysed: ROAS, conversion rate, margin, price competitiveness. A 0–100 score is assigned automatically. Daily.
Custom Labels push to Merchant Center. tROAS and budget are adjusted per tier. Google gets the signal and responds.
Ready to see your product scores?
Connect your Google Ads and Merchant Center in under 5 minutes. Your first month is completely free.
Or send us a message
Trusted by leading Australian e-commerce brands